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Ye to buy conservative social media platform Parler

Michelle Chapman and Barbara Ortutay/The Associated Press | 10/20/2022, 6 p.m.
The rapper formerly known as Kanye West is offering to buy right-wing friendly social network Parler shortly after getting locked ...

The rapper formerly known as Kanye West is offering to buy right-wing friendly social network Parler shortly after getting locked out of Twitter and Instagram for antisemitic posts.

The acquisition of Parler would give Ye control of a social media platform and a new outlet for his opinions with no gatekeeper. The question is, who will listen?

Even among the new breed of largely right-wing, far-right and libertarian social apps that purport to support free speech by having looser rules and moderation, Parler’s user base is tiny — and with competition only increasing for the relatively small swath of mostly older people who want to discuss politics online, there is no clear roadmap to growing it beyond a niche platform chasing crumbs left by mainstream social media.

If Tesla CEO Elon Musk goes through with his planned purchase of Twitter, things may get even more complicated for Parler. That’s because Mr. Musk already has made it clear he would like to loosen Twitter’s rules and content-moderation efforts, including reinstating the account of former President Trump. If the libertarian and far-right users who left Twitter — either because they felt it was constricting to their political views or because they were kicked off — return, sites like Parler, Gab and Trump’s Truth Social could end up losing users.

Parlement Technologies, which owns Parler, and Ye said Monday the acquisition should be completed in the fourth quarter, but the price and other details were not disclosed. Parlement Technologies said the agreement includes the use of private cloud services via Parlement’s private cloud and data center infrastructure.

Parler restructured its business last month to form Parlement Technologies, which it said aims to become the “world’s premier free speech technology infrastructure and platform.” This means that rather than running a single platform such as Parler, the company wants to provide services to other niche sites that are often deemed too extreme for mainstream tech companies to support. A Parlement spokesper- son said the deal with West was not yet in the works when the company was restructured and the two transactions are separate.

Ye was blocked from posting on Twitter and Instagram a week ago over antisemitic posts that the social networks said violated their policies. In one post on Twitter, Ye said he would soon go “death con 3 on JEWISH PEOPLE,” according to internet archive records, making an apparent reference to the U.S. defense readiness condition scale known as DEFCON.

Ye also has suggested slavery was a choice and called the COVID-19 vaccine the “mark of the beast.” Earlier this month, he was criticized for wearing a “White Lives Matter” T-shirt to his collection at Paris Fashion Week.

“In a world where conservative opinions are considered to be controversial we have to make sure we have the right to freely express ourselves,” Ye said in a prepared statement.

Parler has struggled amid competition from other conservative-friendly platforms like Truth Social, which are tiny as well compared with mainstream social media sites. Parler had an average of 725,000 monthly active users in the U.S. for the first half of this year, according to Data.ai, which tracks mobile app usage. That’s down from 5.2 million in the first half of 2021. Overall, including people outside the U.S., Parler still failed to reach the 1 million mark in the first half of this year.