'Something in the Water' festival returning to Virginia Beach
George Copeland Jr. | 10/18/2019, 6 a.m.
Virginia Beach native and music star Pharrell Williams is doing it again.
His “Something in the Water” music festival, which attracted thousands to the Virginia Beach oceanfront in April for performances by some of the biggest stars in the music industry, will take place again in 2020.
The upcoming event promises a week’s worth of programs dedicated to art, music and culture and an even more diverse musical slate.
Organizers announced on Monday that “Something in the Water 2020” will run seven days — from Monday, April 20, through Sunday, April 26 — with three days of concerts Friday to Sunday prefaced by four days of programming featuring “the brightest minds from the culinary world, technology, environmental sustainability, health and wellness, media and more.”
A special presale of passes for Virginia residents and 2019 ticketholders will be held noon to 5 p.m. Saturday, Oct. 19. Three-day general admission passes are $150, while VIP passes are $500.
During the presale, passes are available for purchase in-person and with no fees at the Veterans United Home Loans Amphitheater box office, 3550 Cellar Door Way, in Virginia Beach. Passes also may be purchased online at www.somethinginthewater.com.
The inaugural festival showcased a wide variety of musical, educational, artistic and activist talent recruited by Mr. Williams from his experiences around the globe.