Harris’ appeal serves as a bridge between generations, by David W. Marshall
10/3/2024, 6 p.m.
It is refreshing to see a leader like Vice President Kamala Harris who understands the generation gap we have in our nation. There always will be situations where older and younger people maintain different perspectives on life and the nation’s future based on their experiences, opinions, habits and behavior.
Harris’ candidacy for president serves as a bridge between generations and has effectively found ways to close the gap in a relatively short time. Almost half of Gen Z (ages 16–27) respondents in a UCLA study said they were not motivated to vote at all in the 2024 presidential election prior to Kamala Harris’ nomination. In addition, 29% of Gen Z respondents who said they were not motivated to vote in the upcoming election before the change in the Democratic nominee say they are now motivated to vote for Harris.
The vice president’s campaign has a notable social media presence. It is through this presence she has successfully inspired undecided voters.
“Young adults are increasingly getting news from TikTok, reporting social media as the most authentic form of media,” said Yalda Uhls, founder and CEO of the UCLA Center for Scholars & Storytellers. “Our data shows that young people are very engaged with what’s happening in the political sphere around them, and keeping up with the news seems to be influencing their desire to vote for Kamala Harris.”
For young people interested in voting for Harris, her identity as a woman of color was not a large motivating factor.
Of Gen Z respondents, 82% cited reasons other than Harris’ racial or gender identity when explaining their support for her.
Some respondents agreed with her stance on the issues; they see her as an exciting candidate that gives hope, and some liked what they learned about her on social media.
“Contrary to Republican messaging about Kamala Harris being a DEI hire, young people seem more excited about her candidacy because of the tone and substance of her campaign rather than because of her race, ethnicity or gender,” said Alisha Hines, the center’s director of research from its 2023 Teens and Screens Report, which showed that young people are overwhelming interested in stories of hope—a defining mood of the Harris campaign.”
Young people are distancing themselves from the political polarization we’ve become accustomed to seeing during previous election cycles. Harris has shown a unique ability to assess different demographics’ true needs and concerns and then meet them at their point of need. Like older generations before them, Gen Zers and millennials (ages 28–40) should be able to have hope in their futures while pursuing the “American dream,” allowing a new wave of younger leaders who understand the challenges of their peers to articulate to the American people.
Harris’ ability to be flexible when dealing with various demographics while still being authentic is a character trait that draws the support of young people. President Biden had the right message but was not the most effective messenger. Harris also is unique because she is an HBCU graduate. Just as she has found ways of successfully motivating and inspiring Gen Zers through social media, she also can connect with young Black voters from HBCUs in ways other candidates cannot.
The Harris-Walz campaign will kick off an HBCU Homecoming Tour across the battleground states of North Carolina, Georgia, Florida, Virginia and Pennsylvania to reach Black Gen Z voters. The tour will give special recognition to HBCUs.
As a graduate of Howard University, she understands the cultural significance behind the HBCU homecoming. Homecoming is a special time of year for students and alumni on HBCU campuses. If Harris becomes president of the United States, there will be a sense of special pride in having someone from Howard University hold the highest office in the nation. It is the type of pride shared with all HBCU students and alums, not just those from Howard.
As a Norfolk State University graduate, I will also share in the proud moment of her election, as well as the journey of her historic campaign.
The writer is founder of the faith-based organization TRB: The Reconciled Body and author of the book “God Bless Our Divided America.”