The inaugural 4 Tha Culture Holiday Hoops Classic, a new women’s basketball showcase, is set to take place Dec. 19-21 at the Henrico Sports & Events Center.

Created by John Tate, a respected grassroots basketball leader and entrepreneur, and Sasha Palmer, a veteran Division I women’s basketball coach, the Classic aims to elevate women’s sports while creating a space where culture and community take center court. 

“This event is more than basketball — it’s about pride, culture and giving women’s athletics the platform it deserves,” Tate said. “We’re thrilled to partner with the Henrico Sports & Events Center and the many Richmond-based businesses to bring this vision to life in such a dynamic space.” 

Local officials say the event also reflects the region’s growing investment in women’s sports and community-focused programming. 

“Along with our partners at Richmond Region Tourism, we are honored to host the inaugural 4 Tha Culture Holiday Hoops Classic at the Henrico Sports & Events Center,” said Dennis Bickmeier, executive director of the Henrico Sports & Entertainment Authority. “This event shines a spotlight on women’s basketball and the power of community.” 

Division I women’s basketball programs scheduled to participate include Alabama A&M, Coppin State University, Penn State University, the University of Georgia, the University of Richmond and Virginia Commonwealth University. 

In addition to the matchups, attendees can expect community-focused programming and curated cultural experiences that celebrate and uplift Black voices in sports, entrepreneurship and leadership. For more information, visit 4thaculturehoops.com.