Apple shareholders rebuffed an attempt to pressure the technology trendsetter into joining President Donald Trump’s push to scrub corporate programs designed to diversify its workforce.

The proposal drafted by the National Center for Public Policy Research — a self-described

conservative think tank — urged Apple to follow a litany of high-profile companies that have retreated from diversity, equity and inclusion initiatives currently in the Trump administration’s crosshairs.

After a brief presentation about the anti-DEI proposal, Apple announced shareholders had rejected it. In a regulatory filing submitted Tuesday evening, Apple disclosed that 97% of the outstanding shares that cast ballots voted against the measure.

The outcome vindicated Apple management’s decision to stand behind its diversity commitment even though Trump asked the U.S. Department of Justice to look into whether these types of programs have discriminated against some employees whose race or gender aren’t aligned with the initiative’s goals.

But Apple CEO Tim Cook has maintained a cordial relationship with Trump since his first term in office, an alliance that so far has helped the company skirt tariffs on its iPhones made in China.

Tuesday’s shareholder vote came a month after the same group presented a similar proposal during Costco’s annual meeting, only to have it overwhelmingly rejected, too.

That snub didn’t discourage the National Center for Public Policy Research from confronting Apple about its DEI program in a presentation by Stefan Padfield, executive director of the think tank’s Free Enterprise Project, who asserted “forced diversity is bad for business.”

Just as Costco does, Apple contends that fostering a diverse workforce makes good business sense.

“We will continue to create a culture of belonging,” Cook told shareholders during the meeting.