The Branch Museum of Design and Architecture is marking its 10th anniversary with a new name and a new leader.

The museum will now be called The Branch Museum of Design, reflecting a broader focus on all aspects of design, including architecture. A comprehensive rebranding effort is set to debut this spring.

Kristen Cavallo, a celebrated advertising and design leader, has been appointed as the museum’s new executive director. Cavallo retired in 2024 after a 30-year career, most recently serving as the global head of MullenLowe Group, where she oversaw a network of 4,500 employees worldwide.

“Our new name better captures the reality that design is everywhere — spanning architecture, fashion, interiors and art,” said Walter M. Dotts, chair of the museum’s Board of Trustees. “We are beyond thrilled to welcome Kristen to lead our organization as we further our vision of achieving a world where innovative, equitable and beautiful design is valued as essential to improving lives and ensuring a sustainable future.”

Cavallo’s career includes six years as CEO of The Martin Agency, where she led the company to multiple “Agency of the Year” honors and earned a spot on Fast Company’s “Most Innovative Company” list twice. She was named “Virginia Business Person of the Year” by Virginia Business in December 2023.

“[Cavallo’s] work at The Martin Agency and MullenLowe Global was transformative and reflected her passion for the power of creativity and culture as tools that can bring communities together, lift people up and drive positive change,”said Kelly O’Keefe, a member of the museum’s board of trustees.

Under Cavallo’s leadership, The Martin Agency produced acclaimed campaigns for clients such as Geico, Oreo, CarMax and UPS. Her tenure at MullenLowe saw six agencies named “Agency of the Year” in 2023. She also prioritized diversity, equity, and inclusion throughout her career and expressed a desire to focus on societal change upon retiring from advertising.

“The Branch Museum of Design captivates me,” Cavallo said. “I’ve seen firsthand how creativity can broaden minds and grow businesses. Design fosters curiosity, which is the root of growth – personally and professionally. In addition, Richmond has a reputation for design and is deserving of a museum to celebrate it.”

Cavallo succeeds Heather Ernst, who is stepping down to relocate closer to family.

For more information about The Branch Museum of Design visit branchmuseum.org.