804 Day festival highlights local music, culture
Free Press staff report | 7/31/2025, 6 p.m.

Richmond’s 804 Day returns to Shockoe Bottom on Saturday, Aug. 2, bringing a free outdoor music and community festival to the 17th Street Market.
Running from 12:30 to 6:30 p.m., the event will feature 10 Richmond-based acts performing across three stages. This year’s lineup includes Nickelus F (hip-hop), Kadencia Orchestra (Latin), Høly River (folk), REIN (pop/rock), the Weldon Hill Quintet (jazz), Bucko (honky-tonk/goof-rock), Los Hermanos Alacranes (rock/Latin), Flora and The Fauna (punk), Kaay Taurus (R&B) and Vexine (Southern rock noir).
In addition to live music, the festival will offer food and drinks, a Kids Zone, arts and crafts, more than 50 community vendors and a showcase of Richmond-focused nonprofits. Admission is free.
Organizers say the event has moved from Friday to Saturday this year to make it more accessible to the public. The inaugural 804 Day in 2023 drew an estimated 5,000 people.
The festival is presented by the City of Richmond and Shockoe Records, with support from Venture Richmond, the Virginia Tourism Corporation, WNRN, The Shockoe Partnership and Virginia Credit Union. It will take place between 16th and 17th streets, from East Main to East Grace streets. Street closures will be in effect.
More information is available at shockoerecords.com/804day.