Henrico County and Sports Backers have renamed the street outside the organization’s headquarters in honor of Jon Lugbill, who has served as executive director for 32 years. Park Street, which connects Lakeside Avenue to Sports Backers’ offices, now also carries the honorary designation “Jon Lugbill Drive.”

County officials said the recognition highlights Lugbill’s leadership and the organization’s growth during his tenure.

“Jon Lugbill has left an incredible impact on the Richmond region through his leadership of Sports Backers,” Henrico County Supervisor Roscoe D. Cooper III said in a statement. “Henrico is proud to celebrate Jon and his achievements by recognizing Park Street as Honorary Jon Lugbill Drive.”

Sports Backers’ new executive director, Will Dixon, said the sign will serve as a reminder of Lugbill’s contributions.

“Naming the street outside our headquarters in his honor is a powerful gesture that ensures Jon’s drive has a permanent place at the heart of our organization,” Dixon said. 

Sports Backers, founded in 1991, has become known for events such as the Ukrop’s Monument Avenue 10K and the Allianz Partners Richmond Marathon, along with advocacy and fitness programming across the region.

Lugbill, a former world champion canoeist, is set to retire at the end of June.