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Patricia Fitzpatrick pitched winning idea UZURV, a ride reservation service.

Patricia Fitzpatrick pitched winning idea UZURV, a ride reservation service.

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Entrepreneurs pitch products aimed at senior market

Patricia Fitzpatrick enthusiastically pitched the UZURV ride reservation service website and app that she and other entrepreneurs created to a three-member judges panel resembling the popular product pitch TV show “Shark Tank” at the Aging 2.0 Global Startup Search competition last week in Henrico County.