Joye B. Moore, founder and chief executive officer of Joyebells LLC, applauds as youngsters from the Northside Family YMCA display the $25,000 donation made by Sam’s Club on behalf of her company to support after-school programs at the YMCA of Greater Richmond. Ms. Moore was accompanied to the Feb. 17 check presentation by her sister, Cassandra Wheeler, left, Joyebells’ director of production. Accepting the donation is Abigail Farris Rogers, right, president and chief executive officer of the YMCA of Greater Richmond.
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Piece of the pie: Joyebells gives back to community
Joye B. Moore’s recipe for supporting the community is just as sweet and as her now famous Joyebells Sweet Potato Pies.
