Another Happily Natural Day attendee sports her colorful natural hair during the annual festival founded in 2003 by Duron Chavis. The idea for Happily Natural Day was simple, according to HND’s website. The festival would focus on natural hair, holistic health, and black awareness. It also would feature lectures and workshops on those themes, have a vendor marketplace and performances from spoken word & hip-hop artists. The mission is to raise consciousness in the African American community, while breaking down inferiority complexes by promoting natural hair.