Why Andy Warhol’s Brillo pads and other things are kosher

Religion News Service | 1/11/2019, 6 a.m.
When pop artist Andy Warhol set out to turn ordinary consumer goods into art, he got all the details right.
Andy Warhol’s “Brillo Boxes” on display at the Whitney Museum. Each box contains the OU kosher symbol, shown above, in the bottom left corner above the word “Shines.” Menachem Wecker/Religion News Service

When Mr. Miller founded Kosher Michigan a decade ago, he says he had a steep learning curve.

Today, Kosher Michigan certifies more than 10,000 products in more than 100 companies, a kosher drop in the certified bucket compared to the OU, which Mr. Miller called “the Amazon or the Apple computers” of the kosher world.

Even most kosher-keepers rarely notice kosher symbols on sponges, dishwasher soap and the like, according to Mr. Miller.

“Mainstream America comes in contact with so many products like a Brillo box on a daily basis and simply overlooks this small symbol on the box,” he said.

When Mr. Miller points kosher symbols out to non-Jews, some guess they are trademarks, while others suspect the symbols have to do with the government.

“It never occurs to them it might be specifically for one particular religion,” he said.

There are also conspiracy theories about kosher symbols being a kind of tax and “wink” to the Jewish community, which is thought to be smart, successful and wealthy.

“If you Google ‘kosher symbols,’ you don’t even have to go on the dark web. On the regular web you will see that there are a whole bunch of these conspiracy theories about this ‘kosher tax,’ ” Mr. Miller said.

As laid out in the Torah, kashrut laws require that to be used for food, land animals must have split hooves and chew their cud and fish must have scales and fins, but there is somewhat less of a categorical approach for birds. One generality is that birds of prey aren’t kosher, but the kosher species are detailed by name in the biblical text. Even when an animal is kosher, a specific kind of ritual slaughter is necessary for the animal to be permissible to eat, and milk and meat, even if independently kosher, cannot be mixed.

Mr. Miller, who happens to live about a 10-minute drive from Brillo’s factory, has heard people express surprise at non-food items needing to be kosher. He explains the reasoning in terms of allergies or foods one finds distasteful.

“If you’re allergic to fish, and I give you a piece of white bread, but I use the same knife to spread mustard on it that I just used to cut into a piece of salmon, what would you think of that? Of course, they would say, ‘You can’t do that, because I’m allergic to fish.’ Or ‘I detest the taste of fish,’ ” he said. “Now you understand kosher, because I can’t eat a cheeseburger. I also don’t want you to take a knife, cut into a cheeseburger and then spread margarine onto my piece of toast. It’s not just the food item. It’s the things that come into contact with it.”

Ms. Geller, the celebrity chef and kosher cookbook author, notes a variety of other inedible yet kosher products: Sponges, aluminum foil and pans, paper goods, baking parchment and waxed paper, soap, cleaning supplies, lamps, water, clocks, makeup and toothbrushes.

Of course, the OU symbol is as easy for a company to slap, unauthorized, on its packaging as it was for Mr. Warhol to paint onto the Brillo-inspired boxes. The OU maintains a legal team that protects its trademarked symbol.

As far as Mr. Warhol’s OU-certified art at the Whitney, Rabbi Genack won’t be referring that to his colleagues in legal.

“It does have an OU,” he said of the soap pads. “There’s nothing wrong with it.”